Launching GetFired.au this weekend

Building digital ventures & ideas.

We are a family-run holding company and startup studio based in Australia. We build, launch, and scale digital products that solve real problems.

Current Ventures

New Release

GetFired.au

Our flagship startup launching this weekend. Disrupting the standard approach to wealth tracking and retirement planning.

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In Research Phase

Project Stealth

We're always tinkering. Currently exploring ideas in the dev-tools and automation space.

In Research Phase

How we build

As a family-run studio, we move fast but build for the long haul. Every venture starts with a real problem, a tight validation loop, and the right tech stack to get to market quickly.

  • 01
    IdentifyFind a real, underserved problem
  • 02
    ValidateBuild the smallest useful thing
  • 03
    LaunchShip it. Learn from real users
  • 04
    ScaleDouble down on what works
“We don't wait for perfect. We launch, listen, and iterate. That's how you build something people actually want.”
— Brad Sawyer, Founder

Builder's Journal

Thoughts on building startups, family business dynamics, and navigating the Australian tech ecosystem.

BuildingMar 12, 2026

The Road to Launching GetFired.au

A behind-the-scenes look at the late nights, the pivots, and the tech stack behind our newest venture.

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StrategyFeb 28, 2026

Why we structure as a Family Studio

The benefits of keeping it in the family and how we manage multiple projects under one umbrella.

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EngineeringJan 15, 2026

React vs Angular for rapid prototyping

Our thoughts on picking the right framework when you need to validate an idea in under a week.

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